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We want to make fridges fun, and magnet boards magnificent. Let's bring back analogue communication that's beautiful and playful. We believe every home and office should have a magnetic surface at its heart to display a rotating assortment of memories, inspiration and achievements without having to puncture pin holes in them.
Our intention is for Wordbits to be a product that lasts. Quality, thoughtful design that can last generations.
Shanna and Annabel live in Denmark but hail from Australia and New Zealand respectively. The friends worked together at advertising and design agencies in both Sydney and Copenhagen before deciding to use their skills on a brand of their own.
Wordbits launched on the crowdfunding platform Kickstarter in September 2019. The campaign was funded in just 4 days, ending with 220% of the funding goal reached. Wordbits evolved from a passion-project into a business shortly after.
Our beautiful, bespoke typeface was designed by Muggie Ramadani and Trine Rask. The pair worked for months developing a typeface based on insights from how alphabet magnets are used, and the specialist manufacturing processes required to make them.
The X and O letterforms are perfectly paired, ideal for a game of naughts and crosses. Several letters perform double duty, for example our W and M letters are the same. The type design is deliberate and versatile.
We believe the world needs to slow down, buy less, play more. By only buying things that bring joy and value to our lives, we’ll all be better off.
Our aim is to divert inferior alphabet magnets from landfill by providing a stylish, functional and long-lasting alternative.
Black Wordbits are made using post-consumer recycled plastic. We are working towards making all our products from recycled plastic. Wordbits are BPA and phthalate free and we use FSC Certified paper for our packaging.
This photo was taken as we came up with ideas for our business name (we were unsuccessful on this particular day). Our work is often done with a side of coffee, and pastries.
This meeting was during the typeface design process, with Muggie sharing the work so far. It was amazing to witness all the thought and consideration that went into designing each letter and character.
The first time we really felt like maybe this idea we'd been working on might actually become something. Huge thanks to our friend Malte Gaarde for his creative vision, art direction and video editing.
Being friends as well as business partners works really well for us. We understand what's going on in each others life and are flexible with work hours and life stuff (like bringing a baby to meetings)!
