We want to make fridges fun! Let's bring back analogue communication that's beautiful and playful. We believe every home and office should have a magnetic surface at its heart to display a rotating assortment of memories, inspiration and achievements without having to puncture pin holes in them.
Our intention is for Wordbits to be a product that lasts. Quality, thoughtful design that can last generations.
Shanna and Annabel live in Denmark but hail from Australia and New Zealand respectively. The friends worked together at advertising and design agencies in both Sydney and Copenhagen before deciding to use their skills on an idea that just wouldn't quit. Annabel created the concept and design for Wordbits circa 2011 but it wasn't until convincing Shanna to work on it with her many years later that the work began.
Wordbits launched on the crowdfunding platform Kickstarter in September 2019. The campaign was funded in just 4 days, ending with 220% of the funding goal reached. Wordbits evolved from a passion-project into a business shortly after.
Our beautiful, bespoke typeface was designed by Muggie Ramadani and Trine Rask. The pair worked for months developing a typeface based on insights from how alphabet magnets are used, and the specialist manufacturing processes required to make them.
Note how the X and O letterforms are perfectly paired, ideal for a game of tic-tac-toe. To stretch the possibilities in each pack the W doubles as an M, 1 and I are the same, as are O and 0. The design is deliberate, the result beautiful and versatile.
We believe the world needs to slow down, buy less, play more. By only buying things that bring joy and value to our lives, we’ll all be better off.
Our aim is to divert inferior alphabet magnets from landfill by providing a stylish, functional and long-lasting alternative.
Black Wordbits are made using post-consumer recycled plastic. We are working towards making all our products from recycled plastic. Wordbits are BPA and phthalate free and we use FSC Certified paper for our packaging.
In September 2019 we launched Wordbits on the crowdfunding platform Kickstarter. Within four days we had met our original funding goal, meaning Wordbits became a real product that could now be manufactured. Through the campaign we gained a community of Backers and supporters who we are forever grateful to. While we had the product design finalised before the launch, it's been a steep learning curve regarding manufacturing, logistics and running a small business but pushing through the initial fear and trepidation has been 100% worth it. We are loving the journey so far. You can watch our original crowdfunding video below.
